Brand
Our brand stands for innovation, precision, and trust in endoscopic spinal surgery. With a focus on efficiency, safety, and patient-centered solutions, we set new standards.
This section defines our identity, values, and positioning – the foundation of our communication and partnerships. Our vision, mission, and differentiation guide us in ensuring maximum safety and the highest standard of patient care.
Brand Identity
Vision
- Competence
- User Orientation
- Partnership
- Openness and Trust
We strive to establish new global standards in endoscopic spinal surgery to maximize efficiency and safety for both surgeons and patients.
Mission / Brand Purpose & Communication
Through intelligent and easily learnable access techniques, complex procedures in endoscopic spinal surgery are simplified, surgical workflows are optimized, and both patient comfort and surgical precision are sustainably improved.
Tone of Voice: Confident, factual & respectful.
Our purpose is to sustainably improve both patient safety and working conditions for surgeons – for a future-oriented healthcare system.
Brand Differentiation (USP)
Brand Positioning
The revolutionary, easily learnable access technique (“unitech concept”) for surgeons in endoscopic spinal surgery enables safer and more comfortable procedures for patients. We focus on appreciative and reliable customer interactions to position ourselves as a long-term partner and true value provider in the market with our products and techniques.
Motivation
We exist to ensure that, through innovative techniques, surgeons can fully focus on their patients – for increased safety, precision, and better treatment outcomes.