Visual & Graphic Elements

Lines

The line is an essential decorative design element within the visual identity. It serves to support typography, strengthen visual hierarchy, and ensure recognizability. The line is preferably positioned next to the subline.

If placement next to the subline is not possible or not ideal from a design perspective, the line can alternatively be positioned next to the headline.

The line length depends on the heading and the overall visual impression. It is variable and does not extend to the edge. Both ends of the line are always visible and never cut off.

Bullet Points & Lists

Using the "T" Icon as bullet points and lists.
Using the "T" Icon as arrows.